Sneakmart disrupts the sneaker industry with its Metakicks NFT Mystery Box collection
Non-fungible tokens continue to disrupt traditional industries to unlock new benefits and reach a wider audience. For example, Sneakmart, through Metakicks, aims to disrupt the world of collectible and limited-edition sneakers. Its NFT Mystery Sneaker Boxes will give users access to virtual shoes, with a chance to win a physical pair to boot.
Digitization of the streetwear industry
Sneakmart, the French startup, recognizes enormous potential in NFT technology. Its streetwear-focused focus positions the company to explore new opportunities and transform the way people acquire, collect and resell limited-edition sneakers. The Metakicks company under the Sneakmart banner helps users acquire unique, digitized sneakers of varying design and rarity through a mystery box in February 2022.
As the sneaker market is valued at over $6 billion in resale figures alone, it is one of the fastest growing goods industries in the world. However, participating in limited edition drops can be tricky and many people will be missing out. On average, an enthusiast or collector has less than 0.5% exclusive drop participation today. These unfavorable odds require a different approach to level the playing field, which is where NFT technology comes in.
Even so, it remains an attractive market, with some pairs rising 10x their resale value these days. Digitizing this market is crucial and Metakicks is an example of what this future could look like. Anyone can start collecting digital sneakers with unique designs, 3D animations, textures, materials, colors, and more. The first Metakicks drop will feature 15 unique designs, ranging from normal to epic rarity levels. Each rarity is associated with a different quantity.
Additionally, Metakicks is the first NFT sneaker collection distributed through a mystery box system. As a result, shoppers won’t know exactly what they bought, adding a layer of suspense and excitement. Mystery Box owners can either open the box and claim their NFT or resell the box in secondary markets. With only 6,250 units available at first launch, there will be plenty of excitement surrounding these digital sneakers.
Merge the physical and digital domains
While Metakicks will immediately appeal to NFT enthusiasts, there’s also a physical element to these mystery boxes. Specifically, there is a 10% chance of winning a physical pair of limited-edition sneakers when purchasing an NFT Mystery Box. A total of 625 physical pairs – including the Jordan 1 High, Nike Dunk Low and Adidas Yeezy 350 models – will be available during the first drop. Winners can choose their size and deliveries will be available internationally at no additional cost.
That 10% chance of winning a physical pair of limited-edition sneakers is 20 times higher than buying a physical pair on release day. It’s a great way to bridge the physical and digital realms, putting a new spotlight on the sneaker collection or investing in it for resale purposes. Sneakmart wants to bring collectors and fans of physical sneakers together to discover the fashion trends of tomorrow.
Anthony Debrandt, CEO and co-founder of Sneakmart, adds:
“At Sneakmart, we are passionate. We started Sneakmart for a reason and that reason is the love we have for sneakers. We’ve been collecting, buying and selling sneakers since we were kids. Today, with Metakicks, we want to offer sneaker lovers the opportunity to enter the Metaverse with something they really love: sneakers.
Additionally, Sneakmart is partnering to create 1-on-1 Metakicks by collaborating with celebrities and brands. The French designer of made-to-measure sneakers, Savoir Fair Paris, is the first partner to join us. There will be a dedicated Metakicks box and NFT, with the winner receiving a Jordan 1 of-White Coffee Latte in addition to the non-fungible token.